Gap for good

Conceptualized flexible logo and visual system for Gap's Global Sustainability Initiative, Gap for Good. The system includes icons that vary depending on how the garment impacts the environment and community. The combinations of icons shift within the logo per area of focus. Additionally, a suite of icons representing various facets of the initiative were developed for online navigation. Identity lives on garment in packaging, digital channels including online and social media as well as large scale physically in-store.