Ulla Johnson SS16 Campaign

A few months ago I went on a meandering walk around lower Manhattan hunting for these wonderfully moody ads I designed for Ulla Johnson's Spring 2016 collection. My favorite part about finding these in their environment was watching slow transition to become physically part of the landscape where they'd been posted. Even though the environments are man made and covered with paint, glue and all sorts of other New York construction gunk, the transition of the printed material back into dirt (allbeit city dirt) was beautiful. 

More of these guys in the wild below: 

Ulla Johnson Fall 2016

Presentation Program

Presentation Program

Happy to share the programs I designed for Ulla Johnson's Fall 2016 presentation! The presentation was artful, considered and filled with covetable pieces made from materials sourced responsibly from all over the world. The flowers from Saipua reinforced the wild, confident, romanticism of the collection. So grateful to be involved in this moment of beauty and powerful expression!

Walking around the space in Industria Superstudio, I was able to get quick shots of a few of my favorite looks (no small feat for a short lady surrounded by bundled up fashion peeps and tall photogs) and document the incredible amaranthus and dyed baby's breath. 

I also was asked by Ulla's team to design the digital invitations for the presentation. They provided a selection of images from which I created a text and photo combination that was the right fit for the mood. The opening statement from the season's program frames the visual -  "For fall 2016 Ulla Johnson introduces a fin de siècle story of opulent textures and lavish pattern, gilded nymphs framed in a cabinet of curiosities." 

Presentation Invitation

Presentation Invitation

It's always exciting to work on a fun project with a great team and even more so such a treat to attend the event you've created ephemera for. I am filled to the brim with happiness and gratitude!